POSTER, LA ESTRELLA (COFFEE). SPAIN, EARLY 20TH CENTURY.

Antiques -
Reference: ZF135431

Advertising poster, Café La Estrella. Cardboard. Spain, circa early 20th century. It has faults. Advertising poster for a well-known coffee brand, La Estrella, with a curious slogan referring to its aroma. La Estrella was founded in 1887 in Badajoz by José Gómez Tejedor, who obtained the patent for roasted coffee in Spain in 1901. He developed and registered a Cuban trick used by miners: wrapping coffee beans in sugar to preserve them. His technique of fixing the aroma during roasting transformed coffee consumption, as previously the aroma could not be preserved and coffee had to be roasted in the same place where it was consumed.

· Size: 12,5x0,1x37 cms

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